How to write your data strategy
Data: it’s the best of times and the worst of times.
Over the last two decades, there’s been a huge surge in interest, innovation, and investment in data. It’s hard to find a company that doesn’t want to be more data-driven or a CEO who isn’t interested. Data professionals have never been in higher demand, and new ideas, technologies, and career paths are hitting the market at warp speed. Sounds amazing, doesn’t it? But remember: the data industry is really good at gloss.
The reality for most companies is very different. The chasm between the hype and the reality has probably never been wider. Many businesses are still grappling with the basics.
