Data & Strategy Consultant, Oakland
Libby helps organisations turn data into practical, measurable outcomes. With a background in data strategy, consultancy, analytics and customer insight, she works with clients to solve complex business challenges through better use of data.
At Oakland, Libby supports organisations in developing data strategies, improving decision-making and unlocking value from data and AI. She has particular expertise in the higher education sector, helping universities strengthen their data capabilities and deliver lasting change.
Before joining Oakland, Libby built over 20 years’ experience across consultancy, CRM, marketing science, product management and data insight. She has led complex data and marketing programmes for organisations across financial services, automotive, retail and education. Known for her collaborative and pragmatic approach, Libby is passionate about helping organisations make confident, evidence-based decisions and realise the full value of their data.