Craig Lambert

Problem solver, specialising in data and analytics strategy, governance and transformation. Enjoys travelling, historical fiction and spending time with his young family. Mediocre golfer and footballer, most well known as London’s under 8 chess champion.

Data & AI Strategy Lead, Oakland

Craig helps organisations turn big data and AI ambitions into real, measurable value. With 15+ years’ experience across consulting and industry, he’s led major transformation programmes spanning strategy, operating models, and delivery.

At Oakland, he works closely with senior leaders to cut through complexity and focus on what actually moves the needle. Craig has developed data and AI strategies for organisations including the Information Commissioner’s Office, University of Southampton, Animal Care, S&W, and Simplify, to name a few – always with a focus on delivering outcomes, not just a plan that sits on a shelf.

He brings a pragmatic, down-to-earth approach to strategy, helping teams move faster, stay focused, and unlock value sooner.