Big Data London starts in
24/09/2025 9:00 am – are you ready?

Liberate Your Data at Big Data London

AI success starts with the right data foundations. Join Oakland at Big Data London, the UK’s largest data and AI event on September 24th & 25th 2025 and discover how we help organisations turn AI ambition into measurable business value.

110+

Industry-leading speakers

14

Theatres packed with insight

20,000+

Data & analytics leaders under one roof

Why Visit Oakland at BDL?

Most AI initiatives stall because the foundations are wrong.

If you’re a business leader under pressure to show value from data and AI, meeting Oakland is a chance to rethink your approach. We’ll help you shift the focus away from firefighting technology issues or chasing the latest hype, and back onto sustainable, value-driven outcomes.

Connect fragmented data into a trusted, scalable platform

Embed governance that drives AI adoption  and impact

Move from data chaos to AI confidence in weeks, not years

Want to Dive Deeper? Book a Meeting

If you’re serious about unlocking real business value from your AI investments, we’d love to talk.

Spaces are limited. Secure a meeting slot now.

Realise the value of AI

Join Andy Crossley, CTO at Oakland, alongside Alex Pearce, Chief Strategist for Microsoft at Softcat, for a refreshingly honest conversation about the realities of AI in practice. We’ll lift the lid on:

Why so many AI projects fail to deliver real value
The critical data foundations every business needs to succeed
Real-world lessons from organisations discovering that AI is far more complex than the hype suggests

The good news? You’ll leave with practical, actionable steps to start unlocking value from your AI investments.

We can’t promise all the answers, but this session will reassure you that you are not alone. We aim to inspire new thinking and provide the guidance you need to navigate the most common pitfalls on the path to making AI work for you.

Our speakers

Alex Pearce

With over 20 years’ experience in the IT industry, Alex has worked across a wide range of private and public sector contracts both in the UK and internationally.

He is part of the Advisory team at Softcat, a leading Microsoft partner and the UK’s number one IT reseller. In his role as Chief Strategist for Microsoft, Alex supports organisations of all sizes, from small schools to some of the largest universities in the UK, while also advising major Microsoft 365 Education institutions worldwide.

Andy Crossley

As CTO at Oakland, Andy Crossley leads from the front in helping some of the UK’s biggest organisations unlock the real value of their data. From Yorkshire Water to Vodafone, Andy has steered major accounts through the complexities of data quality, digital transformation, and turning untapped data into tangible business advantage.

With over two decades of experience, Andy is known for his ability to cut through noise and get straight to the heart of what matters: solving tricky data challenges, spotting opportunities to exploit data more effectively, and laying the essential foundations for transformation at scale.

It’s time to liberate your data!

Understand the AI foundations you need to lay to  build capabilities and unlock value by joining us at Big Data London.

Big Data London starts in 24/09/2025 9:00 am – are you ready?